Proof
Customer systems work the Cell actually owns.
Proof that an owned operating layer beats a body shop: continuous Uber Marketing Cloud since 2015, Experian B2B and B2C since 2016, Zipcar mobility rails, Skechers retail volume, Sysco B2B onboarding, IHOP multi-BU ops (~260 BUs), and AAA Insurance Data Cloud recovery after a stalled SI. SFMC executions remain part of the story. They are not the whole identity.
Companies that trust the Cell
Enterprise customer systems, AI enablement, and Marketing Cloud where failure is not an option.
13 enterprises
Use cases
Situation, Cell, outcome.
Seven engagements Fortune-class buyers hire specialists for. Not a gallery of generic case studies.
Mobility messaging at scale
Continuous Marketing Cloud ops since 2015
Continuous engagement since 2015 across the full Salesforce Marketing Cloud stack: Triggered Sends, Journey Builder, MobilePush, email, Preference Center, and the journey families that keep rider and driver messaging reliable under load.
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B2B and B2C financial messaging
B2B and B2C Marketing Cloud where accuracy is the product
Since 2016: broad B2B and B2C Marketing Cloud work for Experian, not only credit-score alerts. Consumer journeys, partner and commercial programs, and the data discipline that keeps sensitive messaging exact.
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Consumer retail scale
Retention, carts, and recs. Shipping every week.
Retail MarTech that has to move on a weekly calendar, not a quarterly SI sprint. Cross-skilled Cell operators run welcome, abandoned-cart, post-purchase, win-back, and recommendation journeys as one bench.
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Mobility transactions
Millions of receipts. Every day.
Member onboarding, reservation reminders, post-ride messaging, and high-volume transactional receipts after every ride. Fragile automations do not survive this kind of volume.
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Enterprise B2B
Enterprise onboarding that supports seven-figure deals
B2B MarTech that backs revenue motions, not just newsletters. Cell Build designs the data and journey architecture; Cell Ops runs account onboarding, stakeholder nurture, and opportunity-aware paths so the program does not die in a handoff.
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Scale of operations
260 business units. One Marketing Cloud standard.
IHOP runs Marketing Cloud across ~260 internal business units: shared naming, QA, and release rhythm without a free-for-all of freelancers. Cell Ops installs the patterns and staffs the depth each BU still needs.
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Cell Build · Data Cloud recovery
Data Cloud live for AAA Insurance after a stalled SI
AAA Insurance needed Data Cloud that marketing could actually use. Cell Build finished identity and Marketing Cloud activation after a stalled SI, then left an ops model that could keep profiles trusted in real journeys.
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Deck outcomes
Numbers from the same materials.
400%
Subscriber growth in under 12 months on a new marketing stack
60%
Lower operational overhead after journey workflow redesign
80%
Faster campaign launch: 3 months down to 2 weeks
Big 4 → Cell
AAA Insurance Data Cloud live after failed Big 4 implementations
Metrics as presented in Red Hibbert enterprise materials. Named client narratives on this site map mission lines from the same deck.
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