Same Cell standards
Seats are not random contractors. They come from the RHG bench with shared playbooks for SFMC, Data Cloud, email, and deployment.
Staff augmentation · T&M
Marketing Cloud staffing with a Cell behind every seat
When you need specialist seats on time and materials, we send candidates from the Cell: interview from the pool, MSA/SOW, start in days, with a 90-day no-invoice trial. Primary offers remain Ops, Build, and Next.
What you get
Seats with a bench behind them
Coverage fills capacity gaps. It is not our brand identity. It is how we keep hard stacks moving when a full Cell engagement is not yet the right shape.
- Marketing Cloud specialists
- Data Cloud specialists
- Email developers (AMPscript / SSJS)
- Deployment specialists
- Queue / backlog coverage
How we sell it
Time and materials, clear commercial
You buy specialist capacity by the seat when you need speed, without pretending it is a productized outcome engagement.
Conversion path preferred
If the work is ongoing throughput, we will push toward Cell Ops. Coverage is the wedge; the Cell is the home.
Choose coverage when
- You need named specialists on T&M quickly
- Budget is seat-shaped, not outcome-shaped (yet)
- A program is mid-flight and cannot wait for a full Cell SOW
Choose Cell Ops when
- You want throughput owned, not headcount parked
- Journeys, data, and queues need one accountable bench
- You are done rotating vendors every quarter
For staffing RFPs
Ask operating questions, not just rates
- Who is on-point when a journey breaks on a Saturday?
- Are specialists cross-skilled, or do we buy three people for one send?
- What is the onboarding clock, weeks or days?
- Is there a trial window before invoices lock in?
Related: Cell Ops · Talk to the Cell
FAQ
Marketing Cloud staffing FAQ
Straight answers for teams writing staff-aug RFPs who still want a Cell behind every seat.
- What is Cell Coverage versus generic staff augmentation?
- Coverage is specialist seats on time and materials drawn from the RHG Cell bench (shared SFMC, Data Cloud, email, and deployment playbooks), not anonymous contractors. It is capacity under Cell standards, not a second brand identity.
- Which Marketing Cloud roles can you seat?
- Marketing Cloud specialists, Data Cloud specialists, email developers (AMPscript / SSJS), deployment specialists, and queue / backlog coverage. Roles: Cell Coverage roles.
- When should we choose Coverage instead of Cell Ops?
- Choose Coverage when you are capacity-bound. Choose Cell Ops when you are ownership-bound. Compare: Cell Coverage.
- How fast can specialists start, and is there a trial?
- We aim for roughly one-week onboarding with a 90-day no-invoice trial so you can measure the seat on real work before invoices lock in. See Cell Ops.
- Who manages day-to-day work on Coverage seats?
- You do. Coverage embeds capacity into your operating rhythm. If you need the Cell to own the queue, weekly cadence, and after-hours path, that is Cell Ops, not a seat with a managed label taped on.
- Can Coverage convert into Cell Ops later?
- Yes. Many buyers start with seats and grow into owned Ops when the path, not the headcount, becomes the bottleneck. Standards stay consistent so you are not migrating religions mid-engagement.
- Do Coverage seats include after-hours ownership?
- After-hours ownership is an Ops outcome, not a default on every T&M seat. If Saturday journey failures need a named Cell escalation, buy that explicitly (usually as Cell Ops), or define on-call expectations in the Coverage SOW before you assume it.
- What should a Marketing Cloud staffing RFP ask beyond rates?
- Who is on-point when a journey breaks on Saturday? Are specialists cross-skilled? What is the onboarding clock? Is there a trial window? More: Cell Coverage. Or request coverage.
Related: Cell Ops · The Cell · Talk to the Cell
Coverage is available. The Cell is the company.
Tell us the roles, duration, and stack. We will propose seats, or steer you to Ops / Build / Next if that is the smarter buy.