SI finish line
Architecture sign-off. Green program dashboards. Slideware that looks complete while journeys still cannot use unified profiles.
Cell Build · Data Cloud
Data Cloud that activates — after failed SI programs
Big programs can leave Data Cloud “implemented” and unused. Cell Build puts certified specialists on identity, Marketing Cloud activation, and the ops model so it does not die after go-live.
Definition of done
Activation is the finish line — not architecture theater
- Identity and reconciliation marketing can trust
- Activation paths into Marketing Cloud — not another unused lake
- Operating ownership after go-live from the same Cell that built it
Why SI programs stall
Cell finish line
Activated profiles in sends and journeys. Data Cloud live for real use — then the same specialists available to operate what they built.
From the enterprise deck: Data Cloud live after failed Big 4 implementations. The difference is not more slides — it is a Cell that treats activation as done.