← All work
Scale of operations
Multi-BU enterprises
Marketing Cloud across hundreds of internal business units
Managing Marketing Cloud for 260 different internal business units — shared standards without a free-for-all of freelancers.
From the enterprise deck
Mission-critical task
Managing Marketing Cloud for 260 different internal business units.
Challenge
Multi-BU enterprises accumulate orphaned business units, conflicting data extensions, and inconsistent send practices. Adding more contractors usually multiplies the chaos.
Cell role
Cell Ops installs shared patterns — naming, QA, release rhythm, queue coverage — and staffs the specialist depth each BU still needs.
Next step