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Consumer retail scale
Skechers
Retention, carts, and product recommendations at brand volume
Improve customer retention, abandoned carts, and tailored product recommendations — retail MarTech that has to ship every week, not every quarter.
From the enterprise deck
Mission-critical task
Improve customer retention, abandoned carts, and tailored product recommendations.
Challenge
Retail stacks drown in campaign debt: journeys stall, personalization is half-wired, and launch calendars slip when the team is siloed (SQL here, AMPscript there).
Cell role
Cross-skilled Cell operators run journeys, email builds, and data pulls as one bench — holistically trained across the stack so throughput does not depend on three separate vendors.
Next step