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The product

The RHG Cell

An enterprise customer systems Cell: AI-enabled operations, messaging (including Salesforce Marketing Cloud), data activation, and systems of record integration. Larger than nine. Owned end-to-end. Not a revolving cast.

  • 1-week onboarding
  • 90-day no-invoice trial
  • US-based talent
  • Flexible resize
Talk to the CellSee Cell AISee the work

Cell Ops

Brands and institutions with live customer messaging stacks that need throughput and coverage.

  • Salesforce Marketing Cloud journeys, email, mobile, and automation operations
  • Audience readiness and activation hygiene beside the send path
  • Queue depth, deployment support, and platform hygiene as one Cell

You keep the licenses. We run the Cell that makes messaging produce. SFMC depth lives here.

See Cell Ops →

Cell Data + AI

Enterprises that need AI inside real workflows, with data readiness and governance first.

  • Ops copilots, knowledge assist, and workflow AI with human-in-the-loop
  • Data readiness and activation before model theater
  • Safe enablement for complex institutions: trust, privacy, access, auditability

Flagship for health systems, universities, and research-heavy enterprises that cannot afford demo-only AI.

See Cell AI →

Cell Build

New buys, failed SI handoffs, and SAP-adjacent / systems-of-record integration work.

  • Architecture, integration, and go-live ownership
  • Data Cloud recovery and activation as definition of done
  • Same senior specialists from discovery through handoff into Ops

Same Cell that will operate it builds it.

See Cell Build →

Cell Next

Enterprises modernizing platforms and roadmaps once the operating layer is trustworthy.

  • Marketing Cloud Next migration and redesign when classic SFMC is ready to move
  • Data Cloud as the activation spine
  • AI where it compounds real customer outcomes, not slideware

The Cell that already lives in your customer systems is the one you want on the roadmap.

See Cell Next →

Qualify in four questions

  1. Is the pain AI enablement, messaging throughput, rebuild/integration, or roadmap modernization?
  2. Do you need an owned operating Cell, or only specialist seats for a healthy path?
  3. Is there a decision-maker who owns customer systems, MarTech, or AI enablement outcomes?
  4. Will you work with a specialist cell, not a body shop?
Talk to the CellBook a diagnostic

Need specialist seats on time and materials instead? Explore Coverage is available as a secondary path, under the same Cell standards.

FAQ

Questions before you pick an offer

Short answers for buyers comparing Cells, AI enablement, retainers, and staffing, without a fake rate card.

What is the RHG Cell?
A permanent, cross-skilled operating unit for enterprise customer systems: AI enablement, Salesforce Marketing Cloud ops, data activation, integrations, and queue coverage that owns outcomes together instead of rotating single-skill contractors. Start on The Cell.
What is the difference between Cell Ops, Cell Data + AI, Cell Build, and Cell Next?
Cell Ops runs live SFMC and adjacent messaging stacks for ongoing throughput. Cell Data + AI is the flagship for workflow AI, data readiness, and governed enablement (see Cell AI). Cell Build implements or recovers platforms and systems-of-record bridges. Cell Next modernizes roadmap platforms once the operating layer is trustworthy.
How is a Cell different from a Marketing Cloud body shop?
A body shop sells headcount and hourly rates. A Cell sells ownership of the critical path: launch time, reopen rates, AI that stays in production, and a named answer when a journey breaks after hours. Specialists stay cross-skilled so you are not buying three people for one send.
What is the 90-day no-invoice trial?
After roughly one-week onboarding, you can measure the Cell on real work for ninety days before invoices lock in. It is how we de-risk the hire: you keep the licenses; we prove the bench. Commercial path: Cell Ops.
Do you also offer staff augmentation?
Yes, as Cell Coverage: specialist seats on time and materials under the same Cell standards. Coverage is a secondary path when you need capacity fast; Ops, Data + AI, Build, and Next remain the primary offers.
When should we talk about Cell Data + AI instead of Ops?
When the front-door pain is workflow AI, knowledge assist, data readiness, or governed enablement inside complex institutions, not day-to-day SFMC throughput. Start at Cell Data + AI. Soft path: AI first, then data/journeys, then messaging ops when ready.
When should we talk about Data Cloud instead of Ops?
When identity is unfinished, activation into Marketing Cloud never landed, or a Big 4 / SI program left the license live and the segments unused. That is Cell Build · Data Cloud territory: activation as the definition of done.
How do we get started?
Bring the stack, the pain (AI enablement, throughput, rebuild, or Next), and a decision-maker who owns customer systems or MarTech outcomes. Start at contact or book a diagnostic.

Keep going: Cell Data + AI · Cell Ops · Cell Build · Work